BenQ is world’s number one DLP projector brand and education projector brand however in India this is the first time that the brand has achieved the No. 1 position

22 Sep

BenQ, the internationally-renowned consumer lifestyle brand, has become the No.1 projector brand in India with a total market share of 20% in the projector category.  According to the FutureSource Consulting, the company clinched the top spot with over 20% of market share and 26.5% Quarter on Quarter growth rate in the second quarter of 2011. BenQ is world’s number one DLP projector brand and education projector brand however in India this is the first time that the brand has achieved the No. 1 position.

 

Rajeev Singh, Country Head and General Manager, BenQ India said, “Projectors are one of the fastest growing product lines in India with booming education market. Expected projector market size is of 300K units in 2011 and will be growing to 500K in 2012.  We started with simple steps like identifying the right target audience, understanding their needs and then building a strategy with our strong projector line-up. With very high focus on education segment, we have been able to fulfill projection requirements of almost all the business verticals due to depth of our projector portfolio. Today more than 40% of our India revenue comes from the projector business. Post achieving this milestone, I would like to congratulate all our valued customers, channel partners & team who have contributed to the growth of the company in the market.”

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