Sachin Tendulkar helps raise funds for 8 Schools in Orissa under the Coca-Cola India Support My School Campaign; Support My School Campaign raises Rs 7 crores to benefit 140 schools and almost 70,000 children

27 Sep

M2 PressWIRE Via Acquire Media NewsEdge) o Atul Singh, President and CEO, Coca-Cola India and SWA along with Campaign Ambassador Sachin Tendulkar kick started the 12-hour Telethon on NDTV o Corporate partners Hindustan Coca-Cola Beverages Pvt. Ltd, Rotary International, McDonalds, Merck Foundation, Pearson Foundation, Reliance Foundation and other NGO partners along with Akshay Kumar, Sanjay Dutt, Arjun Rampal, Ajay Devgan and other individuals made significant contributions to the campaign o Sachin Tendulkar hosted ‘Sachin ki Paathshaala’ sessions where he interacted with young cricketers across the country via satellite o Sanjay Dutt, Arjun Rampal, Akshay Kumar, Ajay Devgan, Neeta Ambani, Boman Irani, Govinda, Shabbir Ahluwalia, Darsheel Safary, Shanker Mahadevan and several others extended support o The campaign will touch over 70,000 children in 140 schools and will positively impact the lives of thousand more o The Support My School campaign focuses on infrastructure development for providing sustainable water and sanitation facilities for girls and boys, renovating grounds to promote physical sports and recreation, building a green environment and equipping schools for rain water harvesting o The initiative has already successfully helped several schools in the country with sustainable solutions, thereby helping to impact the lives of thousands of children Bhubaneswar, September 2011: The Coca-Cola Support My School campaign received overwhelming support for its unique 12-hour Telethon with Sachin Tendulkar yesterday, that helped raise funds for 8 Schools in Orissa. The national initiative will positively impact the lives of over 70,000 children across 140 schools in India.The Support My School campaign, an initiative of Coca-Cola with UNHABITAT, launched in January this year amidst great fanfare with awareness initiatives across the country reached its crescendo with the day-long Telethon event that raised nearly Rs 7 crore, which will help build sustainable water, sanitation and other facilities at over 140 schools across the country.

Speaking about the project, Atul Singh, President and CEO, Coca-Cola India and South West Asia said, “It is immensely satisfying for all of us at Coca-Cola India that we are on course in our goal to help positively impact the lives of thousands of school children through this campaign. We invite more corporate and individuals to come forward and join hands with us to support this movement to address grassroots issues of infrastructural facilities towards building healthy, active and happy schools in rural and semi-urban towns.” The Support My School Telethon began with Sachin Tendulkar and Atul Singh in Mumbai, and witnessed many celebrities and corporates joining in throughout the day to lend their voice or monetary support to the campaign as the Telethon progressed.

Sachin Tendulkar and a host of other well known personalities including Sanjay Dutt, Arjun Rampal, Akshay Kumar, Govinda, Neha Dhupia, Boman Irani, Gulshan Grover, Darsheel Safary, Nita Ambani, Harbhajan Singh, Yuvraj Singh and Sreesanth took centre-stage to reach out to millions of viewers to spread awareness for the campaign and the Water and Sanitation issues. Sachin Tendulkar, Akshay Kumar, Arjun Rampal, Ajay Devgun and Sanjay Dutt contributed Rs.10 lakhs each to the cause. The telethon also featured stories from rural India, innovative formats, and a special edition of Coke Studio with Shankar Mahadevan, KK and Leslie Lewis to help the cause.

Campaign Ambassador Sachin Tendulkar added, “I feel honoured to be a part of the Support My School campaign. This campaign is very close to my heart and I am glad to have been able to contribute in some small way to this initiative that helps children receive new facilities to aid their learning. I am sure this campaign will go a long way in making a difference to the lives of more than 70,000 children across India.” Dr Kulwant Singh, Advisor to UN-HABITAT: “We are delighted at the success of the Support My School Telethon. We believe that a child requires holistic nature of education. Hence, to help set up such schools with enhanced facilities for holistic education, our primary focus of this campaign has been capacity building, promoting water conservation, sanitation and hygiene education.” The Telethon saw several students, youth, professionals, NGOs and other stakeholders coming together to raise awareness for the campaign. The Support My School campaign has already delivered tremendous visibility to the cause of water and sanitation and how these issues affect the education of children, especially the girl child.

As part of the Telethon, Coca-Cola India along with its partners dedicated empowered schools in Thane, Ahmadabad and Bhopal where children also interacted with the master blaster Sachin Tendulkar. The Telethon also witnessed an hour long Walkathon by over 200 school children in Kochi in support of the cause. Sachin Tendulkar also hosted ‘Sachin ki Paathshaala’ cricketing sessions where he interacted with young cricketers across the country via satellite.

Hindustan Coca Cola Beverages Pvt. Ltd, McDonalds, MSD in India, Pearson Foundation, Reliance Foundation, Rotary International and several others made significant contributions for the cause. Several other Corporate Houses and Foundations, including an anonymous donor, made significant contributions to the campaign further strengthening the impact of the initiative.

Khozem Merchant, President, Pearson India said, “Pearson Foundation values its partnership with NDTV and Coca-Cola in the ‘Support my School’ campaign and is delighted at the outcome of the telethon to highlight the issue. We will continue to support the initiative through our contribution of libraries and teacher training, confident in the belief that this will improve the quality of teaching for children, and their lives.” Pearson Foundation as the learning partner, Sulabh International as water and sanitation partner, Charities Aid Foundation (CAF) as execution partner and UN-HABITAT as knowledge and program partner have contributed throughout the Support My School initiative.

For further information, please contact:- Atul Malikram 9827092823 The fastest growing PR agency of central India, For on time and quality services, the agency is gaining international reputation due to which a German firm has hired it for its services.

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