IT in classrooms spells big opportunity for ICT firms

17 Oct

Increasing technology adoption by India’s fast growing education sector is evolving into a big business opportunity for leading ICT (information & communication technology) brands from Taiwan such as BenQ, Transcend, Acer, D-Link, Micro Star International (MSI) and Optoma.

For instance, BenQ, the global leader in projector business, has in first six months of the current year, sold more than double the total number of projectors sold in entire previous year, reflecting a 480 per cent growth, BenQ official told FC.

“In FY 2011, BenQ has enabled over 15,000 classrooms across the country gain access to superior technology by providing more than 20 types of durable and user-friendly projectors. These projectors impart a whole new dimension to the learning experience,” Rajeev Singh, country head, BenQ India told FC, claiming that they already enjoy 35per cent market share in the education segment in India.

Taiwan ICT industry is home to many of the world’s largest makers of computers and associated hardware. Taiwanese companies produce more than 70 per cent of LCD monitors, 88 per cent of netbooks, and more than 94 per cent of all laptops worldwide.

Acer, the other leading Taiwanese brand, claiming 40 per cent market share in India, is trying to woo both the public and private sectors to tap the education segment in the country.

“Education sector – both government and private, has been one of our key focus areas since 2009. Through our competitive value offerings backed by a very robust after-sales support, we have been able to reach out to the youth in the country and equip them with the right technology tools to enhance their learning capabilities.”

“There have been several successful projects that we have been executed in the past many years such as K-12, Sarva Shiksha Abhiyaan and higher education. Education is the backbone of economic growth of any country and we are trying to empower India’s gen-next for the future through our range of offerings that include desktops, notebooks, netbooks, servers and projectors,” said S Rajendran, chief marketing officer, Acer India.

Transcend, another Taiwan based leading brand in storage and multimedia products, has also seen ascending sales with more and more students using USB drives to store data.

Gordon Wu, South Asia regional head of Transcend, said that they had sold 3.5 million USB drives in India last year and expect to close 2011 with a 25 per cent growth.

Recently Andhra Pra­desh-based Samrita Trust, a school for the visually handicapped, opted for Transcend’s 4GB MP330 MP3 players for use in audio books. This is one of the key indicators of the transformation India’s education space, with the increased use of technology in the fo­rm of gadgets in classrooms and elsewhere, he said.

MSI, Taiwan’s leading motherboards and laptop manufacturer, Optoma, a leading projector brand from that country and Thermaltake, a provider of learning through fun games, have also joined the bandwagon in exploring the Indian market, according to industry sources.

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